FISH DATE a Heretic project to save America's lakes

Local fish want to meet you.

They're single, they're lonely, and their lakes are drying up.

Meet the fishHelp their lake

Meet the fish

Sunfish Steve, 4

Somewhere shallow

Into: long swims, deep water, a nice clip-on tie. Looking for: someone who'll stick around.

Big Mouth Billy

Lake Mead

"Ur lake or mine? Mine's kinda half empty."

NorthernPike69

Gold chain

Is 300 ft from you. Hot singles in your lake.

There are plenty of fish. For now.

The catch

Fish Date isn't a dating app. It's a wink with a point.

America's lakes are drying up. Lake Mead and Lake Powell have hit record lows, the Great Salt Lake keeps shrinking, and drought and overuse are draining lakes across the country. When the water goes, the fish lose their homes first.

We put fish on billboards because a lonely fish gets more attention than a fundraising ask. Now that you're here, here's how to actually help.

Help their lake

Fish Date exists to benefit America's lakes. Support the lake and water conservation groups doing the work. Give directly through their own pages. We don't collect or hold any donations.

Lake partners coming soon.

Can't donate? Save water at home, support your local lake group, and share this with a friend. Your local fish thank you.

Who's behind this

Fish Date is a self-funded awareness project from Heretic, a creative studio in Los Angeles. No ads, no data selling, no actual fish dating.

FAQ

Is this a dating site?

No. It's a joke with a cause. No profiles, no sign-ups, no fish will message you.

Is this affiliated with any dating app?

No. Fish Date has nothing to do with any dating service.

Where does the money go?

Straight to the lake groups, through their own donation pages. Heretic never touches it.

Why fish?

Because "save the watershed" doesn't stop traffic. A sunfish in a tie does.